if you ask any booming indian (shall we call so since full of india is supposedly booming, as per our policy makers, politicians and sections of media) where does he get fruits/vegetables/milk, etc the conversation might go like this.

reasonable indian: sir, why did you come to the grocery shop
booming indian (parking his small car that runs big on oil and on substandard emission control norms): -tilting his ray ban- well, i came to buy groceries, fresh fruits, vegetables, milk, etc

ri: do you know where all those comes
bi: -closing his car which is being subsidized year after year by our honorable FM Chidamabaram- yaar, it comes from super markets

ri: do you know where the supermarkets gets those
bi: - shuffling his ipod - super markets gets those from their, well, lands

ri: whose lands are those
bi: -answering a phone call in his new nokia flip phone which has no mining or recycle fees- i don't know whose land are those, but i guess supermarkets have huge land nah.. to grow 7-up, pepsi, no..no...the 7-up ad shows that..my bad...to grow vegetables nah...

bi: got to go man, gonna catch up a movie after this shopping as he stuffs the groceries in heavy plastic bags
ri: sits down helplessly....

i would bet this would be the conversation with majority of hip-hop urban indians who are benefiting big time from india's skewed development.

coming to the main point, one important thing in the above is the loss of connection to the land and on the land a loss of connection to biodiversity. diversity of vegetables, seeds, cultivating mechanisms, etc

deccan herald in one of its recent article correctly sums it up as below
Uttara Kannada, known for its biodiversity and traditional recipes, has changed its pace in the last few decades. As easy-to-cook market vegetables entered the kitchen shelves, diverse home-grown recipes took a backseat.

taking seed, vegetable, fruit cultivation onto village level by village people for village consumption (along with post village consumption onto rural markets) is the idea of the collective. a model that is driven ground up and not top bottom by corporates. a model that can be sustained and beneficial and people driven.