hindu hits the head with this small writeup on earth day.

when it comes to earth, environment, sustainability, pollution control, corporate accountability, etc - our industries are first to jump high and tell that they are the greatest in terms of these important parameters.

but the reality is that their own dirty factories do the just opposite of this. factories left dirty, just to bulk up the profits of the management.

the earth day picture illustrates this in a subtle-but-smash-in-your-face way. frothing effulents from industrial units in Nacharam Industrial Area empty into the nearby Nalacheruvu Lake near Uppal in Hyderabad. like patancheru, eloor, cuddalore, ranipet, bhopal, and all across india - frothing effluents is what mother earth takes in everyday leading to devastation of local water sources, destroying of agriculture, killing of local bio diversity, polluting the basic breathing air, etc.

when it comes to environment, our industries are first in line to tell they are clean. but the truth is that their factories are first in line to destroy the environment.

(FROTHING EFFLUENTS from industrial units in Nacharam Industrial Area empty into the nearby Nalacheruvu Lake near Uppal in Hyderabad on Sunday, even as the world observed `Earth Day'. Locals say the free flow of industrial effluents has contaminated not only the lake but also the entire groundwater in the area.)