india's IT led boom is even scaling more peaks. with IT touted to touch nearly 100 billion or so by 2010, the growth of IT has to spread from Tier1 cities (such as chennai, bangalore, pune) onto tier 2 cities such as madurai, coimbatore, thrissur, kozhikode, mysore, vijayawada, etc.
madurai seems to be especially picking up.

but already madura, a place that bought culture, language and tradition to tamilians, is under huge assualt due to unplanned urbanisation

numerous tanks have disappeared by buildings and alarming vaigai is getting more and more polluted. if IT comes into madurai it will bring its own crowd. for madurai to manage this crowd sustainably it has to maintain its natural pillars including the crucial vaigai rivers in a healthy condition.

any development that can be sustained depends hugely on water needs and that water needs can be easily satisified if the local water bodies like vaigai are nourished properly.